Commercial Concepts · Director / Producer

Doritos
Competition

Big ideas designed for a short runtime: visual hooks, clear character comedy and fast narrative escalation built around the product.

Featured concept

Magnetic Attraction

A young inventor turns a couch-side craving into a neighborhood-scale experiment—proving Doritos can have some serious pull.

Competition Concept

A flat tire becomes an opportunity to steal a bag of Doritos—until a passing girl reaches out and makes the real interception.

A Cheesy Love Triangle

Two sun-baked rivals, one beachside beauty and a bag of Doritos turn snack time into a very cheesy love triangle.

Campaign exploration

A casino snack develops a suspiciously good run of luck across four cuts, alternate setups and jackpot-sized payoffs.

One chip lands on the felt, and an ordinary snack becomes a full-blown winning streak.

The same lucky bite, pushed all the way to the jackpot-sized payoff.

An alternate cut reshuffles the timing while keeping the luck—and the crowd—moving.

A second jackpot variation doubles down on the casino chaos and final reveal.